There’s nothing worst than spinning your wheels and trying to be everything to everybody. It’s just not possible in life period. And definitely not in business either. So instead of trying to please all of the people all of the time, let’s focus on a clearly definable target market. Are you marketing to male or female, young or old, highly educated or education doesn’t matter, business industry, stay at home moms or home schooling moms, what groups or associations do they belong? What income level are you looking to attract? Who can afford your product or service? I think you’ve got the picture. All of this information will help you to strategically select your keywords for your business online.
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