A discussion about business and marketing communications (or marcom).

How do you take your business from John Q Average to the best of different and better?  When I was working professionally in the Radio/TV field, I had to adapt to a specific plan of marketing and advertising that was deemed to take my employers radio station to being different and better.  I remember that the owner would always remind us that whatever our job was, it was our responsibility to take that position to the next level.  Everything that we did had to be different and better.   There was a plan guideline that covered everything that we needed to teach us step by step what was required of us to go to the next level.  We took a look at our job responsibilities from the inside out.  So to transform your business from okay to better, take a long hard look at it from the inside out.