A discussion about business and marketing communications (or marcom).

As a small business owner, you may have limited resources to spend on marketing activities.  Focusing your marketing efforts on one or a few key market segments is the basis of target marketing.  Geographical segmentation or specializing in serving the needs of customers in a particular geographical area is one major way to segment a market; for example, sending advertisements only to people living within one-half mile of your place of business.  Another major way to segment a market is customer segmentation where you are identifying and promoting to those groups of people most likely to buy the product; in other words, selling to the heavy users before trying to develop new users.