« Developing an Internet Marketing Plan | Main | Zeroing in on Your Target Market »

Oct 7
Sizing Up The Competition

Okay, so you know who your competition is—or at least I hope you do!  Where do you rank amongst your competition?  Having this information can help you with your marketing message.  Remember, this is online marketing so you should know who your top 5 competitors are.  Search the web and find out how popular they are—check their traffic ranking with Alexa and see what other sites link to them.  What’s different and better about your competition or where are they missing it?  Sizing up your competition can put you at a definite advantage as well as give you some leveraging power.  This process only costs you and investment of time.

 


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