A discussion about business and marketing communications (or marcom).

Pricing is critical for maximizing total profits.  But, because of the personalized service of small businesses, they can often command higher prices.  Usually higher prices mean lower volume and higher volume means lower prices, which is sometimes not an option for a small business.  When considering distribution, working with established distributors is generally the best and most cost efficient for small manufacturers.  If you are a small retailer, consider cost and traffic flow when selecting a location.  A location where traffic flow is high is to be desired above all other locations because a low-cost, low-traffic location constitutes a higher advertising budget to build traffic.  Some things to consider when implementing these two elements of your marketing plan.