The trademark of effective communication is the constant verbal protrusion of your ideas, so that your listener receives the message that you intend to send. By not allowing your communication to be two-way, almost always results in miscommunication and/or misunderstandings. Case in point, I recall when I was going to graduate school and taking a Micro Economics class. It was too difficult for me to comprehend any thing the instructor was teaching, I literally felt inadequate. There was never any dialogue between him and any of the other students in the class. I did poorly on the quizzes and tests. I had conferences with the instructor, but to no avail. Finally I began to question other students in the class and the same thing was happening to them. Eventually, everyone dropped out of the class. We found out later that this was the norm for this particular instructor and he was eventually fired because he could not communicate to the students. So, I said all of that to say that if you do not learn how to effectively communicate, your business relationships will suffer greatly.
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