A discussion about business and marketing communications (or marcom).

As you are looking and trying to identify the branding for your small business, you may not have to look far.  Take a long hard look at the product or service that you already provide.  In reality, if you have spent considerable time on developing and ensuring that your product or service will be the corner stone for your business, then you might have also discovered your business branding.  Branding does not have to be expensive, it just have to be right for your business.  If you have a product or service that is well received by your customers, why try and reinvent the wheel, all you have to do is jump on the band wagon.  Concentrate your branding around the product or service you already have.