A discussion about business and marketing communications (or marcom).

Now that you have implemented your marketing program, you must evaluate the performance.  Every marketing plan should have performance standards to compare with actual results.  Researching industry norms, competition and past performance will help to develop appropriate standards.  As you are monitoring your company’s performance, which should happen at least once a quarter to get accurate results to help in your evaluation, these are the point that you should be considering.  What are we as a company doing to be heavily customer oriented?  Are employees doing their part in ensuring that all customers are satisfied and want to return? Are customers finding solutions and answers to their problems and concerns and are doing so at a competitive price?  Be thorough in your evaluations so you can get the best returns on your investment.