A discussion about business and marketing communications (or marcom).

In the latest marketing communications news--There is a price war going on between big discount retailers Wal-Mart and Target.  Although they can afford this type of marketing strategy, small business owners should observe the results of this kind of marketing strategy.  Consumers are the ones to gain from this price war marketing, at the same time, Wal-Mart will also greatly benefit.  Here’s what they are doing.  Wal-Mart has announced that it will kick off its new low-cost generic drug program in a press conference (marketing strategy) Friday.  This is a move that could save consumers hundreds or even thousands of dollars a year on prescription drugs.  Target is vowing to match Wal-Marts prices.  This type of marketing can be a win win situation for big business and consumers alike.