A discussion about business and marketing communications (or marcom).

Now here’s an online tool that really caught my eye.  GoToAssist advertises to control your customers, resolve more support calls the first time and “significantly increase customer satisfaction.”  It definitely does not sound like outsourcing.  GoToAssist is a secure Web-based screen-sharing solution that enables full remote desktop sharing with mutual mouse and keyboard control between you and your customers.  It requires no installation on end-user machines, and it works with firewalls.  Get this, they guarantee you will see immediate results.  Scott Antczak, Manager of Technical Support says, “With GoToAssist, we can handle more calls in the same amount of time, while improving the level of service.”  Hey, you know me; I’m all for helping improve customer satisfaction.