A discussion about business and marketing communications (or marcom).

I have talked quite a bit about communications and how important it is in business to understand how to master the art of effective communications.  Effective communications is absolutely critical at every level of an organization.  I believe that the ability to communicate effectively requires practice, practice and even more practice.  I also believe that everything in our life stems from who and what we were exposed to as a child and how we were exposed to it.  We developed and begin using our communication skills after birth really.  I know I’ve gone way back, but consider, as an infant you discovered that certain sounds and behaviors elicited certain responses from your parents.  Hence the beginning of the development of your communication skills.  See where I going with this.  So even now, in communicating, your communication skills will elicit certain responses the same way from employees, co-workers, customers and clients alike.