A discussion about business and marketing communications (or marcom).

This latest product introduced by Sony launched this month is a professional digital printing system for retailers that want to enter the profitable passport/ID photo market without an excessive up-front cost.  Depending on the kind of business you have, this could be a means of expanding your services to your target market at minimal cost.   Sony suggests that, “the Sony UPX-C100 is a high quality yet simple solution for small retailers looking to start their own passport/ID business.”  I will continue to introduce you to these new products as I come across them as an encouragement for you to think out of the box and consider some new ventures for your business that will set you apart from your competitors and bring in a whole new target market for you.