Branding is something that I was doing in my business long before I really realized the importance of branding. What is branding? Branding is like a trademark or trade name for your business. Because I provide a service, I had several options when it came to branding my business, so I went and purchased every name that could possibly relate to the service I provided and trademarked the names as well. This is a major consideration when selecting your domain name. You can buy both the personal name and the name of your business in the .com version, which is what I did. I also bought the .com versions of my service names and program names. When it comes to branding your business, be as through as possible.
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