A discussion about business and marketing communications (or marcom).

I’m sure you most of you remember Star Trek, the star ship Enterprise that boldly went where no ship had gone before.  Because they went to strange new worlds, they always had new challenges.  Yea, I know it was TV, my point is welcome the opportunity to challenge yourself to achieve the apparently impossible in your business.  You would be surprised the number of people that never challenge themselves to achieve their personal best.  Be watchful of your competitors, your customers and industry; allow them to motivate you to go to the next level of personal business best.   If you have never read ‘Who Moved My Cheese?’ by Spencer Johnson, I suggest you read it.  It is a book written by the author to help him deal with a difficult change in his life, however, it has helped many people improve their careers, businesses, health and marriages.  I recommend reading it for your business encouragement.