A discussion about business and marketing communications (or marcom).

I have conversed plenty on how to become an effective communicator, but when it comes to supervising and managing people you must become a credible communicator which is another level of effective communications.  Having credibility in the workplace means you command the attention and respect in the workplace.  To have credibility in the workplace mean people believe you.  Do you walk in integrity in your communications with people?  Remember as a business owner, you are your business.  It has to be your goal to exude integrity in everything that you say and do.  All of the other people in your organization are looking up to you to be the leader and demonstrate the kind of leadership that will take them and your business to the next level of success.  And to do that, you must be a credible communicator.