A discussion about business and marketing communications (or marcom).

In researching marketing and advertising, I came across a marketing blog that asked the readers to pass on this information to anyone who thinks that Advertising = Marketing.  Dave Dolak gave a very simple definition of marketing and advertising and I thought I would pass it on to you.  Hopefully by defining the difference between the two will help you in better defining your marketing and advertising strategies.  He suggests that marketing is more about creating and delivering value to customers and he goes on to give you an example of what that involves.  Now advertising on the other hand is the tactical part of the marketing process.  I agree that marketing is strategic and advertising is tactical, just something to keep in mind when preparing your marketing campaign.