As a small business, one of your greatest needs is to understand and develop marketing programs for your products or services. The success of any small business is based on the ability to build a growing body of satisfied customers. Today’s marketing programs are built around the marketing concept and performance, which instructs business owners to focus their efforts on identifying, satisfying and following up the customer’s needs at a profit. As a small business, your marketing concept should focus greatly on the importance of customers. Ideally all company policies and activities should be aimed at satisfying customer needs. Profitable sales volumes are better company goals than maximum sales volume.
Owners of small businesses usually have limited capital or resources for thier marketing campaign.So, it is right that they concentrate their efforts on one or a few key market segments (target market) because it is where they get the most return from small investments.
Targeting is easy. You can target your custmer by location, where you specialize in serving the needs of of the customer in the particular place. OR you can target your maket by customer segmentation where you identify those people most likely to buy the product or service and targeting those groups.
--by alesih
Posted by: aleish | October 13, 2006 8:18 AM | Permalink to Comment