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Oct15
Web-Scheduled Standard Conferences

One of the services that I use quite often is free telephone conferencing.  Web-Scheduled Standard is a free telephone conferencing service that can be use immediately after signing up for a user account.  The way it works is everyone participating in the conference call the same dial-in number.  This service is free; the caller may be charged a long distance or tolls by their individual phone companies.  The moderator or host of the conference usually calls in first and can have up to as many as 100 callers; although the conference begins when the first caller enters the conference and ends when the last caller exits the conference.  The maximum time is 3 hours per conference call.  This only one free conference calling service and they are great to use.  I use them all the time.

 

Oct15
Online Collaboration Service Octopz
Octopz is an online service that facilitates online collaboration, in either synchronous or asynchronous environments through the use of digital media, web conferencing, VoIP and content management technologies.  You can easily import and collaborate on any printable document including Word,... Continue Reading
Controlling Customers with GoToAssist?
Now here’s an online tool that really caught my eye.  GoToAssist advertises to control your customers, resolve more support calls the first time and “significantly increase customer satisfaction.”  It definitely does not sound like outsourcing.  GoToAssist is a secure Web-based... Continue Reading
Collaborate Online with WebEx Mail
WebEx Mail is a fully-hosted business-class email on the web.  Although it is integrated in your WebOffice, it is equipped with all the features you’d expect from online collaboration and its accessible anywhere you may be working.  With WebEx you... Continue Reading
Welcome Internet Fax Channel
Technology is getting mo better!  Can I say mo?  Anyhow, RingCentral Fax in a complete Internet fax solution that allows you to send, receive, broadcast and manage faxes for your business.  Here’s how it works, you get a toll free... Continue Reading
Oct14
Free Lunch Seminar on Internet Telephony for Small Businesses
Internet telephony boasts revolutionizing business communications as BlueWave Computing hosts a free lunch seminar on Internet Telephony for small businesses.  The free lunch seminar is to take place on October 26, in Atlanta, .  BlueWave Computing is a computer and... Continue Reading
Online Collaboration Makes Life Easier
It’s time to share a new product.  Office 2.0 is new online collaboration that brings business communications and productivity through your web browser.  Rajen Sheth at a conference said, “Office 2.0” collaboration will be about composing a document, publishing it,... Continue Reading
So You’ve Found a Brand, Become Your Brand
Once you have found a brand for your small company, becoming loyal to your brand and sticking with it for the long haul can become significant to your branding success.  Not changing in the middle of the stream will add... Continue Reading
Branding Good for Customer Relations
When you have successfully branded your business, not only can you experience business growth, but you can also develop a high degree of customer loyalty.  So branding allows your business to grow, gain profitability and improve customer relations.  Branding can... Continue Reading
Communicating the Branding for Your Small Business
Now that you have established your brand philosophy, it’s time to communicate it to your target market. Getting your branding message across does not have to be a huge undertaking because the best way to communicate and advertise the branding... Continue Reading
Engaging Creativity in Branding Your Small Business
One suggestion I have for identifying the brand for you business is to take a look at the competition in your industry.  Are there any marketing strategies they are implementing that you admire?  If there is, and there’s usually at... Continue Reading
Is Your Branding in Your Product?
As you are looking and trying to identify the branding for your small business, you may not have to look far.  Take a long hard look at the product or service that you already provide.  In reality, if you have... Continue Reading
Identifying Your Small Business Brand
When I ate breakfast this morning I had a bowl of Rice Krispies.  As I was eating I remembered the branding for that particular cereal, “Snap, crackle, pop, rice krispies.”  Not that it was a better corn cereal, but because... Continue Reading
The Advantage of Small Business Branding
Having an understanding that branding is simple and incorporated strategy of your marketing techniques that your business uses to communicate your product or service to your target market, why should you consider branding?  For starters, branding will make your business... Continue Reading
Small Business Branding
Sometimes mentioning to a small business owner about branding is like saying that they did something wrong.  Usually they think of branding as something large companies or corporations do and it’s equated to advertising.  Not realizing that they do not... Continue Reading
Oct13
Evaluating Your Market Performance
Now that you have implemented your marketing program, you must evaluate the performance.  Every marketing plan should have performance standards to compare with actual results.  Researching industry norms, competition and past performance will help to develop appropriate standards.  As you... Continue Reading
Price and Distribution are Key Elements of Marketing Plan
Pricing is critical for maximizing total profits.  But, because of the personalized service of small businesses, they can often command higher prices.  Usually higher prices mean lower volume and higher volume means lower prices, which is sometimes not an option... Continue Reading
Key Elements of Small Business Marketing Plan
There are key elements combined into an overall marketing plan that includes products and services.  Strategies for a product may consist of focusing on a limited product line, developing a very particular product or service, or providing a product-service package... Continue Reading
ABC News Show 20/20 Puts Bad Customer Service on Blast
You all have heard me rant and rave about poor customer service, well it seems that the Friday evening ABC News show 20/20 deemed poor customer service worthy of being broadcasted also.  They will be doing a segment called, ‘Beyond... Continue Reading
Helping the Small Business with Marketing Success
As a small business, understanding the marketing process will help you to advertise your product or service by targeting the right market.  ALesih agreed and wrote, “Owners of small businesses usually have limited capital or resources for their marketing campaign.... Continue Reading
Oct12
Target Marketing for the Small Business Owner
As a small business owner, you may have limited resources to spend on marketing activities.  Focusing your marketing efforts on one or a few key market segments is the basis of target marketing.  Geographical segmentation or specializing in serving the... Continue Reading
Successful Marketing Strategies for Small Businesses
Marketing strategies includes identifying customer groups, your target market, which a small business can serve better than its target competitors, and tailoring its product offerings, prices, distribution, promotional efforts and services towards that particular market segment.  Your marketing strategy should... Continue Reading
Implementing the Small Business Marketing Concept
When implementing a marketing concept a small business should determine the needs of their customers through market research.  Analyze their competitive advantage through a marketing strategy, select specific markets to serve through target marketing and determine how to satisfy those... Continue Reading
A Small Business Marketing Concept
As a small business, one of your greatest needs is to understand and develop marketing programs for your products or services.  The success of any small business is based on the ability to build a growing body of satisfied customers. ... Continue Reading
Marketing Your Small Business
It is every business goal to attract more new customers, increase sales to existing customers, and be inundated with repeat customers regardless of the product or service.  Many businesses are doing just that, however success for them didn’t just happen,... Continue Reading
Oct11
Making your Message Loud and Clear
Just as it is in effective communications, you have a short amount of time to get people’s attention and hold it until you have gotten your message across.  Well the same is true with marketing.  Getting people’s attention and exciting... Continue Reading
Function of Advertising in your Business
The function of advertising is to create an awareness of a product or service and to stimulate the interest of those to whom the advertising is directed.  Some business owners view advertising as an expense, when in reality it is... Continue Reading
Laying the Foundation
A well-planned and executed marketing campaign is critical to the success of your business.  It must be designed specifically for your business and communicate the products or services that will attract the maximum number of potential customers to buy from... Continue Reading
The Marketing Plan
Building the marketing plan is a great starting point in the development of an effective ad, commercial, promotional pamphlet, or content for your website.  Developing an investigation of the internal nuts and bolts of your business (i.e. Strengths, weaknesses,values) can... Continue Reading
Words of Persuasion in Advertising
Putting the right words together for your marketing message must make an impact on the people and to do that you must have an understanding of what makes them tick.  Place your words into a tailored plan where your message... Continue Reading
Oct10
Develop Friendly Professional Relationships
We all know that first impressions are not only lasting impressions, they are also very difficult to change once someone has made an assumption about you based on that first impression.  The determined wise business owner is conscious of this... Continue Reading
Taking a Look at the Competition
Taking a look at what and how your competitor is doing business can be an encouragement and lesson in learning for you.  Within every industry there are those businesses that are and have become the role so to speak for... Continue Reading
Commitment to Maintaining a Business Attitude
Maintaining the right attitude about your business is as necessary as knowing and understanding the purpose of your business.  I presume that one of the main reasons you are in business is to make money.  The right business attitude says... Continue Reading
Make the Commitment to Be the Best
Great businesses don’t just happen; they are planned; planned well in advance in the mind and heart of the business owner.  To have a great business, you have to be able to envision your business from beginning to end.  Define... Continue Reading
Friendly Professional Relationships Transforms into Lasting Business Relationships
Having a positive friendly attitude can take you a long way in your business.  You just never know how the way you’ve treated someone will affect them.  Case in point, this past weekend I conducted a half day seminar and... Continue Reading
Corporate Price War Works for the Consumer
In the latest marketing communications news--There is a price war going on between big discount retailers Wal-Mart and Target.  Although they can afford this type of marketing strategy, small business owners should observe the results of this kind of marketing... Continue Reading
It’s All About the Benjamin’s or Billions
One of my favorite Internet search engines Google is at it again.  Talk about having a marketing plan and working it, Google wastes no time in implementing their strategy to increase their market dominance and gain new markets shares to... Continue Reading
What Else Can We Give Them?
This is a question that my partner and I are always considering for our clients.  We want to have that unexpected extra something to offer our clients without them expecting it.  Usually we have outlined packages that we offer and... Continue Reading
Business Communications Marketing by Sony
This latest product introduced by Sony launched this month is a professional digital printing system for retailers that want to enter the profitable passport/ID photo market without an excessive up-front cost.  Depending on the kind of business you have, this... Continue Reading
Oct 9
Boldly Go Where No One Has Gone Before
I’m sure you most of you remember Star Trek, the star ship Enterprise that boldly went where no ship had gone before.  Because they went to strange new worlds, they always had new challenges.  Yea, I know it was TV, my point is... Continue Reading
What’s Your Reason For Being?
Why did you go into business in the first place?  What is your business’ purpose?  I often tell my audiences, if you don’t understand the purpose of a thing you have a greater chance of abusing it.  Likewise, if you... Continue Reading
What Does Your Business Stand For?
Yes, your product or service may be okay, but in the competitive world of today’s business, just having a good product or service is not enough.  You have to establish some value guidelines that include the entire gamut of your... Continue Reading
Transforming Your Business from Okay to Better
How do you take your business from John Q Average to the best of different and better?  When I was working professionally in the Radio/TV field, I had to adapt to a specific plan of marketing and advertising that was... Continue Reading
Marketing Gone Sour
I recently read of the marketing efforts of the exploitation of Rosa Parks memorabilia.  I’m all for marketing and increasing the bottom line of your business, but this I think has gone too far.  There are everything from T-shirts, magnets,... Continue Reading
Oct 8
Battle for Online Dollars Fierce
Recently online partners have become rivals gearing up for this holiday season battling for consumers dollars for toys.  Presently Amazon.com and Toysrus.com have cut off ties, yet Toysrus.com launched its own independent web site in July and teamed up with... Continue Reading
Oct 7
Branding Your Business
Branding is something that I was doing in my business long before I really realized the importance of branding.  What is branding?   Branding is like a trademark or trade name for your business.  Because I provide a service, I had... Continue Reading
Staying Ahead of the Competition
I usually buy a product or use a service because either one or both will provide a solution to a problem for me.  I feel pretty safe in saying that most people use a particular product or service for the... Continue Reading
Zeroing in on Your Target Market
There’s nothing worst than spinning your wheels and trying to be everything to everybody.  It’s just not possible in life period. And definitely not in business either.  So instead of trying to please all of the people all of the... Continue Reading
Sizing Up The Competition
Okay, so you know who your competition is—or at least I hope you do!  Where do you rank amongst your competition?  Having this information can help you with your marketing message.  Remember, this is online marketing so you should know... Continue Reading
Developing an Internet Marketing Plan
I recommended an online collaboration tool called Approver.com and got a nice comment from a company representative, Jeffrey McManus “Thanks for the great review, Bettye!”  Thanks for reading Jeffrey, anything to help my online readers improve their business.  I’m really... Continue Reading
Oct 6
The Benefits of Search Engine Marketing
The main reason behind search engine marketing is to help your business drive qualified traffic to your site and improve your conversion of visitors to buyers.  They can assist you in acquiring low-cost customer acquisition, get both immediate and long... Continue Reading
Moving Your Business into Online Advertising
Since you’ve decided to move your business in the online direction, I’ll help you get the most out of growing your business online.  I came across an online advertising platform that enables you to retarget your site visitors as they... Continue Reading
Advertising Does Not Equal Marketing
In researching marketing and advertising, I came across a marketing blog that asked the readers to pass on this information to anyone who thinks that Advertising = Marketing.  Dave Dolak gave a very simple definition of marketing and advertising and... Continue Reading
Converting Online Shoppers into In-Store Customers
Here I go harping on this same subject of taking your business online and taking advantage of a “world” wide web presence.  In a recent blog by John Jantsch, ‘Shoppers Are Going Online to Buy Offline’, he gave some very... Continue Reading
Utilizing Search Engines to Build Your Business
  One of the optimizing tools for building your business online is search engines.  The Ultraseek business search will do just that.  Ultraseek is a search engine that meets the requirements of both large and small businesses.  It has... Continue Reading
Oct 5
There’s Always an Answer to Any Question
This service I thought would be a good service because sometimes you have questions and don’t know where to go to get the answer.  Answerbag to the rescue.  Answerbag is a community that helps connect you with others in you... Continue Reading
Business Operations Without Barriers
It’s all about the online collaboration.   So what is collaboration?  It is the ability to work as a team and develop relationships in business without barriers.  So enters CollabraSpace.  CollabraSpace is an online web-based collaboration solutions for big and small... Continue Reading
Welcome, Your Business Mail Just Got Better
There is a new business-class e-mail called WebEx Mail.  This business-class e-mail is a full-featured e-mail integrated with WebOffice and is equipped with all the features needed for online collaboration.  This mail is fully-hosted e-mail that emulates the speed and... Continue Reading
Getting Organized Online
Now there’s a way to become more efficiently organized online with iPrioritize.  iPrioritize is an online assistant system that helps keep you organized with everything from work, homework, shopping, to-do lists to employees tasks.  All you do to get started... Continue Reading
Online Tools to Make Your Business Life Productive
From time to time I offer new online collaboration tools to assist you in making doing business at home and abroad easier and more productive.  Here’s my first find—Approver.com.   What I liked about Approver.com was the solution for marketing and... Continue Reading
Oct 4
Put Traditional Marketing on the Backburner
 I found this really neat marketing company; I thought I would share with you.  Okay, so you’ve discovered that you don’t have a creative bone in your body.  Your business doesn’t have to suffer.  I’m really challenging you to think... Continue Reading
Developing Your Own Online Marketing Campaign
So you don’t have the budget to hire an integrated marketing firm, well, here’s an alternative.  Check out WebTrends Marketing Lab.  The WebTrends Marketing Lab has a webcast available on demand.  They will help you accurately measure your campaigns, test... Continue Reading
Integrated Marketing Online
If you are not sure about Internet Marketing or not savvy enough when it comes to doing business on the web, you can invest in a marketing company.  It will be well worth the money.  Here’s an idea of how... Continue Reading
Investing in Internet Marketing to Increase Profits
Expanding your Internet marketing is another way to increase profits.  It is well worth the investment to spend time researching and setting up your website to increase traffic and more importantly, turning visitors to your site into customers.   Check into... Continue Reading
Writing Advertising that Works
The first step in increasing profits is eliminating wasteful advertising and replacing it with ads that work.  Understanding how to write great ads and when to advertise and when not to advertise is an important marketing strategy.  Here’s where your... Continue Reading
Oct 3
It’s Okay to Say “NO”
Most people do not like to hear the word “no”, but it is more acceptable or should I say tolerated if it is said by someone you work with who has the reputation for being a credible communicator.  People respect... Continue Reading
Taking the High Road is Easier Done than Said
Working with people from various backgrounds, cultures, educational levels, different sexes and ages can prove to be a challenge within itself.  Now add into this mix, based on the above statement, remaining professional and positive at all times with all... Continue Reading
Having the Word of Reason in the Workplace
It’s almost inevitable when in a working, professional or business environment that you will encounter people who do not have the necessary skills to communicate with others, but they do not respect the principle of walking in integrity or misrepresenting... Continue Reading
You and Your Word Are One
I remember my grandmother telling me that I have to always keep my word.  She would say that your word is all you’ve got.  People will know and respect you for keeping your word.  And once your word goes out,... Continue Reading
Are You a Credible Communicator?
I have conversed plenty on how to become an effective communicator, but when it comes to supervising and managing people you must become a credible communicator which is another level of effective communications.  Having credibility in the workplace means you... Continue Reading
Oct 2
Good Communicators Masters the Art of Effective Communications
Every business owner should endeavor to master the art of effective communications because it would be advantageous for h/she to do so.  Good communicators avoid repeating the same words when sending their message to different persons because no one person... Continue Reading
Good Communicators are Successful People
If you are endeavoring to become an effective communicator, here are some typical characteristics that I have compiled which good communicators possess.  First and foremost, become a good listener.  Good communicator’s pays attention to what the person or people they... Continue Reading
Communicating Effectively Makes Your Business World Go Round
News flash: Communication is everything we do.  Civilized interaction is because of communication.  Modern societies are created by and through communication.  New technology is developed each day through communication.  Wealth and prosperity are created by and through communicating.  And your... Continue Reading
Miscommunication Can Be Cause for Misunderstandings
The trademark of effective communication is the constant verbal protrusion of your ideas, so that your listener receives the message that you intend to send.  By not allowing your communication to be two-way, almost always results in miscommunication and/or misunderstandings. ... Continue Reading
Effective Communications is a Two-Way Street
Have you ever encountered a person that totally dominates the dialogue when you are supposed to be in a conversation?  Usually what happens is the other people or the person that can’t get a word in will tend to tune... Continue Reading
Oct 1
How’s Your Interpersonal Communication Skills?
When communicating with people many are not aware of the manner in which others comprehend the world and themselves.  They may have a vague idea, and even share some common attributes, but being able to forecast interpretation of meaning to... Continue Reading
Business Communications in the Right Language
There are numerous ways to communicate, verbal language, sign language, body language, gestures, writing, broadcasting—these are all part of the process of communication.  Although verbal communication is probably the most prominent human form of communication, according to statistics, it’s not... Continue Reading
Your Communication Skills is a Reflection of Your Success
I know when I think about life, my business and my “to do list”, my mind goes 100 miles an hour.  There are so many thoughts and ideas running through my head that I can’t wait to share them with... Continue Reading
Communication Basics 202
I have talked quite a bit about communications and how important it is in business to understand how to master the art of effective communications.  Effective communications is absolutely critical at every level of an organization.  I believe that the... Continue Reading
Ability to Effectively Communicate Award Recipient
I told you about how I was going to start an award called “Ability to Effectively Communicate Award”.  Well today is the day I announce the recipient of that award, but before I do so, I’d like to establish some... Continue Reading

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