A discussion about business and marketing communications (or marcom).

Having come from a military background, a handshake made all the difference in the world, literally.  I have traveled over the world, met dignitaries and heads of state and believe me when I say that the way you shake someone hand tells them a lot about you.  Translated in to a business handshake means extending your hand at an initial greeting to firmly shake someone’s hand says confidence and pleasure in meeting them.  You can be firm with your handshake and not try and break the other person’s hand showing off.  Instead, you’ll turn them off.  At the same time, don’t give a wimpy-limpy handshake either.  You may be perceived as timid.  Don’t forget to smile the entire time.  Smiling says, “I’m a positive person.”