A discussion about business and marketing communications (or marcom).

Writing a business letter requires the same effective communication skills as with verbal communications.  And building relationships based on courtesy and politeness is the major consideration with business people.  Again, using business etiquette is a way to maximize your potential by presenting yourself positively.  Writing a business letter using proper business etiquette could have an impact on your success or failure in business.  Just as in verbal communication, your body language can say something different from your words; the same with your writing is true.  The words or tone of your letter can evoke cause for misunderstanding or offense.   Using proper business etiquette can ensure that this will not occur.