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Sep19
Leveraging Pays Off in Creative Marketing
Bettye Jamerson September 19, 2006
Know More: Business Communications, Communications Tips, Marketing Communications, Online Communications 2.0, Communications Tips
Remember when I told you about leveraging in creative marketing, well here’s a prime example of what I meant.  My colleague Dr. Taffy is the author of our own MortgageVox.  She received an invitation to be added to someone’s blogroll because of the wealth information he has obtained and passed on to his clients and colleagues.  As a result, his business interaction has increased.  He successfully leveraged the MortgageVox blog expertise—it’s a good thing because it increases her blog traffic.  A win, win situation for both Dr. Taffy and the mortgage blog added to her blogroll.  So again I challenge you to tap into your creative side and try “creating” some creative marketing strategies for your business.     

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