Customers complaining about your service or product are actually extensions of your research, testing and quality assurance departments according to an article in Business Know-how. These customers offer valuable information with their real-time feedback on what’s not working in your business or your relationship with them. That my friend is priceless!! I think part of my frustration with Best Buy was the fact that they just brushed me off and cared nothing of their lack of communications skills and relationship with their customers. This complaining started in August and it’s still not completed. If you missed those posts, check out the beginning of the saga here: ‘Best Buy’s Customer Service Really Rocked.’ That’s just the beginning, read on through September.
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