A discussion about business and marketing communications (or marcom).

In keeping with our business etiquette, I will address business cards.  With all business, and business cards included, you should always aim to present your company and yourself the best you can.  You can use your discretion as when to exchange business cards, they can be given at the beginning of the initial meeting or at the end of your initial meeting.  Business cards, if distributed properly can be a good source of marketing.  Don’t use your business cards to work the crowd.  Someone may notice your working the crowd and throw your card in the trash because you have demonstrated that you’re not interested in developing a business relationship.  One last thing to consider with business card etiquette is the etiquette in different countries when traveling overseas and doing business.  Always be prepared and put your best first impression forward.