A discussion about business and marketing communications (or marcom).

So, if what’s right for management has to be right for the business, how do you decide who does what?  How do you define your duties from that of your staff and it can’t be 'I am the boss so you do what I say'.  If as a manager you want to lower morale in the workplace, taking that attitude is one sure way to do it.  When I was in middle-management, I would never ask any of my staff to do a task that I myself could not do, refused to do because I thought it was too medial or disliked doing.  I believed that as a manager, leading by example was the best policy.  As a result, it worked best for me.  Any one of my staff was more than willing and capable of taking on any task that I requested of them.