A discussion about business and marketing communications (or marcom).

I pose a question to my audience.  But before I ask the question, let me give you the background from which the question arose.  I was the Board Chair of a board of directors for a school, all board members were professionals.  I would send out correspondence to board members via e-mail and follow up with a phone call.  I almost never talked to anyone, but left detailed messages.  I would get 100 per cent participation from two (2) members all the time.  However, from the other two members I never received a reply back from emails or phone messages left.  This went on for about three months.  Oh yea, it was a volunteer position.  Eventually, the three board members could not accomplish the projected goals alone, so I resigned and everything kind of fell apart.  I could not afford to devote time to trying to accomplish something that I knew we could not accomplish.  So my question is—where do you think the breakdown in communication happened?