A discussion about business and marketing communications (or marcom).

When I use explanations, it means I am excited to share with you the latest information, this one's in targeted marketing.  Get this, I just saw a news story and it told of the new marketing strategies of supermarkets.  There are supermarkets in Atlanta that have TV’s for the shoppers.  Apparently the TV’s are mainly for the children of the shoppers so Mom or Dad can shop longer and have a more pleasant stress free shopping experience.  There’s a market in Virginia that has a play room and you can sign your children in just like daycare, and yes it is free.  Sometimes those freebies will get you every time, but is it really free?   By the time you’re done child free shopping, your wallet may be twice as light!  Supermarket reps say customers still save even with the new services (TV’s, play rooms, scanners on shopping carts, email ahead shopping) and that’s just the beginning.  Get a clue small business owner and learn from the big boys!