A discussion about business and marketing communications (or marcom).

If you are a large corporation, you’ll be hard pressed to find many employees that trust you to communicate the truth to them.  Mercer Human Resource Consulting found from a survey that only 40% of employees said that they trusted top management to communicate openly and honestly.  However, those stats were not good enough for Travelocity’s president and chief executive officer, Michelle Peluso.  This CEO is determined to stay connected to her team of 5,000 professionals around the world.  “If you’re genuine, passionate, and have a clear vision, it resonates with your employee,” says Peluso.   In her interview she stated that “she believes that when your employees know you care about them, their interests, and their growth, they will be far more energized, efficient, and will to put in the extra effort to make sure your customers have the best experience possible.”  Way to go Peluso!!!!