A discussion about business and marketing communications (or marcom).

By now you know how much I value and believe in mastering the art of effective communications in business which can affect your effectiveness in every other phase of your business.  And any successful business requires a network of people and organizations working together.  First, its people and those people must have a system.  Systems like email response and marketing may begin within one department but will ultimately cross over to other departments for completion.   Successful businesses must build a well-organized internal operations system that coordinates and integrates cross-departmental strategies and processes.  Such a system should reduce duplication and confusion about who does what, and increase overall organizational efficiency and productivity.   Let’s start at the top.