A discussion about business and marketing communications (or marcom).

I am on this kick about customer service again because I cannot understand how organizations big or small have not grasped the importance of customer service within their place of business.  I recently read an article by Craig Harrison, “Turning Customer Service Inside Out!” and there were key points that I can’t believe companies have overlooked in their internal customer service.  I like how he said “to really walk your service talk, make sure your commitment to internal customer service matches your company’s external focus on customer care”.  I agree with him that customer service is much more than serving customers over a counter and over the phone, it entails internal training, communication skills (a must have in my book), workers working together and definitely moral.