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Aug29
Marketing Strategy: The Importance of Follow-up

Okay I excitedly shared with you my wonderful customer service experience I had with Best Buy.  But I regret to share with you my nightmarish day I had with them today.  Let me explain, on this past weekend not only did I spend big bucks with them on products, I also paid for them to set up my home network.  Well, the Geek Squad came to set up two (2) operating desktop computers and when he left, I had one (1) operating system.  He said, “Sorry you need to get a new computer, your hard drive is shot, for an additional $199 we can install a new hard drive.”  The excellent customer service I received earlier was overshadowed by this horrible follow-up.  Businesses large and small must realize the importance of follow-up. Customer service is even more important in the end than in the beginning of the shopping experience.      

 


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« Press Release Boasts High Level of Customer Satisfaction | Main | Failure to Follow-up Overshadows Good Customer Service »

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