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Aug22
Marketing Strategy: Reduce Advertising
Reducing your advertising budget by 50% and applying that money to public relations which is a low risk concept can be a clever marketing strategy.  Public relations is the business of promoting goodwill toward yourself or your business.  When a business uses public relations as leverage, you can get more coverage about your business because you can increase creditability.  You can start positioning yourself as an expert in your industry and most people trust experts and love doing business with them.   And at the same time, improve your sales skills.  Together with public relations and improving your sales skills, customers will be drawn to you and want to use your product or service.  They become comfortable doing business with you.

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