What I’ve found myself doing lately is partnering with other businesses that offer services different from mine, however they are services that can benefit me in my business, and the type of business I do, and their business can benefit also. In other words, we don’t compete for the same market. Each partner can leverage the other to gain new customers. I want to make this type of marketing strategy clear and not confuse you. The customers that I would target can become potential customers for my partner, yet seeking a different service from me than with my partner. My partnering is with a service, although a product will work in the same way. My whole point in sharing these marketing strategies is to give you ideas to get your creativity flowing.
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