How could networking be a marketing strategy you might ask, and I would say, I’m glad you asked, I’ll tell you? When networking, don’t think of it as handing out business cards or shaking people’s hand. Don’t forget as a small business, you must be innovative and use your imagination in your marketing plans and campaigns. Look at networking with a new attitude. Consider networking as an opportunity to meet any and everybody that might me interested in what you have to offer. A kind of meet and greet with existing customers and potential new customers as well. This is word of mouth advertising at its best.
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