A discussion about business and marketing communications (or marcom).

As a medium to small business you may or may not have a budget allocated for marketing or advertising.   But there are marketing strategies available to a business for little or no money.  For instance, most businesses probably do not consider testing a price increase as a marketing strategy, yet if done correctly, could mean an increase in profits.  Utilizing a price increase can be implemented as you understand that marketing is about maintaining and sustaining a relationship with your best customers.  Marketing is as much about establishing people’s needs and meeting those needs.   In other words, create the need and then meet the need.