A discussion about business and marketing communications (or marcom).

In one of our teleconferences, my business partner and I were discussing our marketing strategy and this particular plan is simple.  It’s called, constant contact.  We are implementing a very simple free marketing strategy, and that is to contact our clients and our target market by reminding them and thanking them for doing business with us.  We are emailing them, sending thank you cards and small tokens of appreciation to them on a regular basis.  I prefer to send the traditional thank you cards verses the e-thank you cards because they are more personable.  I like to think of my clients in terms of our relationship.   This is as I said earlier, a simple marketing strategy, but it does require follow-up.