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Aug25
Marketing Strategies to Capture the Big Bucks
Nintendo is expecting to launch a new gaming console called Wii.  It will be released in Europe for less than $420, less than $281 in and $330 or lower in the .  Wii will feature a motion sensor-enabled controller and it’s expected to give the leader, the Sony PlayStation 3 console a run for its money.  The PlayStation racked up nearly $30 billion in the global video game market.  Wii has unveiled two new games and are very serious about taking their share of the market dollars which is projected to be over 4 million units by the end of the year and reach sales of 6 million by the end of March 2007.  They have targeted a broader audience than the young males who usually make up the console gaming market.  They have planned the release in time for the holiday season.  Timing is key in target marketing.         

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« Riding the Wave of Joint Ventures | Main | Logitech’s Revolution Mouse Ease’s Pain »

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