A discussion about business and marketing communications (or marcom).

If you are not a large corporation, the responsibility of marketing is left with the business owner.  One of the first decisions to make is, the fact that more emphasis must be placed on developing a systematic marketing plan.  Remember, developing a system will ensure that successful marketing strategies will continue to work over and over again.  Systems will last, people may not.  The importance of the system implemented by your people is crucial to your campaigns success.   Dan Kennedy said it best.  “The business of a business is marketing and the principles of the business should be intimately and directly involved in the marketing strategies.”  I’ll offer some ideas and suggestions for developing those strategies for your small to medium business.