A discussion about business and marketing communications (or marcom).

After dealing with this whole customer service, or should I say lack of customer service ordeal, I thought it was worth reminding business owners about the high cost of rude or insensitive employees.  I know that as we mature and move away from home, some of us seem to lose or forget all those manners mom taught us.  We somehow allow rudeness to become our SOP (standard operating procedure).  But can you really afford the cost of rudeness in business? Rudeness by you a business owner or your employees can cost you more than you’re willing to pay.   And you can be assured that rudeness will not build your business, but tear it down. The word about bad manners will spread quickly, and that’s not the kind of word-of-mouth advertising you want or need.