A discussion about business and marketing communications (or marcom).

Addressing the needs of your employees is just as important as identifying your niche market.  Although the relationship between employer and employee has changed drastically, there’s still a lot of work to be done.  It’s just as imperative for employers to be interested in their employees as individuals, what concerns them and how they can support them.  Employers should learn to place value on employee communications, which can be associated with customer’s satisfaction, employee satisfaction, employee retention, employee productivity, and increased sales and revenue to name a few.  Companies that are highly effective communicators are about 20 percent more likely to report lower turnover rates than their peers according to The ROI of effective employee communications by Toby Ward.