A discussion about business and marketing communications (or marcom).

Google just signed a multiyear deal with News Corp. for more than $900 million to serve as the search engine for MySpace.com and other sites that come under the umbrella of Fox Interactive.  This deal is scheduled to expire in 2010.  According to Business Week, MySpace is attractive to Google because it has a massive audience to view Google’s search ads.  Remember Google also signed an agreement with MTV Networks to distribute video content and ads via it extensive AdSense network.   Google’s real goal, according to Business Week, is to have a stake in every major source of Internet advertising.  I’d say that Google has definitely identified and targeted their market.