A discussion about business and marketing communications (or marcom).

When I first started this blog, my only intent was to benefit you, the business world.  The original intent is still the same, but I am going to change the format slightly.  I believe this change will help you incorporate change and better utilize the information better.  So, I’ll begin writing in series.  I will stay on a specific train of thought until I feel like I’ve harped on that topic enough and you’ve gotten the idea.  From time to time I will veer from the topic to bring you breaking business news of interest and to respond to your comments.  So I’m ready to travel in this new direction, let’s go.