A discussion about business and marketing communications (or marcom).

I realized the main reason I chose Wal-mart over other retailers was because I felt Jerrod and the other greeter most times too, seem to be genuine in their greeting and compliments to customers coming into Wal-mart to shop.   This is Wal-marts way of ensuring that customers coming in to patronize their store will feel connected and comfortable enough to come back again and again.  I have talked about how easy it is to retain a customer then it is to get a new one.  So to retain that repeat customer, you have to figure out a marketing strategy that includes nurturing your customers.  Option 1 – how to nurture the customer.