A discussion about business and marketing communications (or marcom).

Hey, I heard on ABC news brief about the “Careers and Marriage” article by Michael Noer and the controversy its attracting.   Yes, I read both the point by Michael and the counterpoint by Elizabeth Corcoran, his colleague and frankly I was not impressed with the point neither the counterpoint.  (I’m debating whether I will give you the link, I think not)  First, let me say that I am disappointed that Forbes would lower its standards to gain notoriety, but then again, I have to hand it to them; attacking the very market they are to appeal to is not smart or is it?   They cleverly devised a marketing and advertising publicity stunt and by George it worked.   Never forget, in advertising and marketing, be creative, it works.  I just proved it!!