A discussion about business and marketing communications (or marcom).

I just talked about upgrading your business intranet for more effective employee relations to take advantage of the digital boom in communications.  Well, here’s another opportunity to save on communications expenses.  Have you considered incorporating Skype into your business intranet?   Skype is software you download to your computer and it allows you to communicate with anyone who has Skype at no additional cost beyond the expense of your high-speed internet connection.   Skype can save on phone bills, add international numbers and let customers click to call.  If you have a small business and have not jumped onto the super information highway, then there’s no time like the present.  Go ahead---Jump!