When you’re interested in a product, service or company, and ask for more information do you usually just receive a URL for do-it-yourself, find-it-yourself promotion?
If we’re not meeting a company representative face-to-face, are really motivated to get the information, and need it immediately, the Web is the only way to go. If you’re at a meeting or a trade luncheon, and hear about a product that piques your interest, how likely is it that you’ll come back and search out a website? But if you had a brochure in your hand, wouldn’t you me more likely to read it (and pass it on to colleagues)? If you’re the seller, you’re missing out on moving a sale along if you rely entirely on the Web.
If you’re in a large company, you need to make the case for not relying upon the internet entirely. And if your company is small you can still get high quality printing economically – by ordering on the web. Companies such as Printing for Less make it easy – whatever the file format you have, they can handle it, with a 100% satisfaction guarantee. Just be sure to put the PDF up on your site, so you’re covered on all fronts!
Yeah but...there's something about being able to handout, and to receive, a piece of tactile, tangible literature that makes a commercial entity seem, well, like more of an entity with which you want to do business. I dunno, maybe this is a generational thing...
Posted by: Stan DeVaughn | April 6, 2006 4:12 PM | Permalink to Comment