I recently received my free email newsletter, The Source for Communicators from Melcrum Communications, a research and information company. They produce a number of pricey, but in-depth reports related to communications, HR, and corporate responsibility. I’d look into them if I worked for a larger company with the budget for it. But the report I do get has a number of tips and reminders to keep corporate communicators on track, and I recommend it to others.
A March article, Getting More From Your Budget (I can’t link you to it – you have to sign up to get it) has some good tips and reminders for times like these when budgets, particularly for internal and external communications force you to be creative and focus on your real goals and audience. Two ideas I particularly like are: using research already done by others for different purposes, and tapping resources outside of the formal communications team.
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