When I went to pick up my mail at my business PO Box , I found something I rarely see in the midst of advertisements, catalogs and a bill or two – a letter.
The sender was a small company in my town that provides accounting services to small and medium-sized businesses. The tone was friendly, they showed that they knew something about my business, and they clearly described their service offerings and pricing. They offered to meet with me, indicated a willingness to learn more about my company and its unique situation, and gave a few quick examples of what they do for other smaller businesses.
By sending a letter instead of using a generic ad, brochure, or spam email, they made me sit up and take notice. The pendulum has swung so far in the electronic direction, that a letter is a great differentiator. This company’s quality, personalized communication gave me the immediate impression that I wouldn’t be just another client if I decided to do business with them.
Does a letter take more effort? Absolutely, and it costs more, too – even if you print the stationary on your computer, there’s the 39 cents postage. Will you look old-fashioned? Not if your letterhead includes your email and website address. Will it be worth it? Not if you sell to the mass market, but if you sell personalized services, it most certainly will be.
Hi. I am a teacher and i want to know about new and simple way of business writing to talk about with my students. I am living in Iran and I couldn't find anything more than i know myself, I mean something new. Thank you very much.
Posted by: elaheh | January 13, 2008 7:46 AM | Permalink to Comment