A new book is about to be released that is closely tied to communications and business communications – Influencer: The Power to Change Anything. It is written by the same group of people who wrote the New York Times bestseller Crucial Conversations, another great book involving business communications. Influencer is scheduled for nationwide release to book stores on
I’m excited to get a copy of this book. Influencer is the culmination of a 20-year long project to document the best and most powerful ideas social science has accumulated in the past five decades. As one of the authors, Joseph Grenny, said: "Our new book describes vital work done by the most influential social scientist of the past 50 years who have shown repeatedly that most any behavior can be changed if you just know how to do it. In addition, we've traveled over 100,000 miles to report first-hand about the miraculous work of some quiet but brilliant influencers who have solved world-scale problems in world-class ways—by influencing the behavior of millions of human beings. The stories are astounding and the principles are life changing. We've felt a tremendous sense of responsibility to do justice to these ideas. I hope we came close. You be the judge!"
I feel this book could be very impactful and inspirational—it discusses scores of amazing people from all walks of life, business, and nationality, who have made real changes in this world, who have answered the question "How can one person change the world?" I’m curious to see the role of communications in these stories.
The book is available for pre-order online at a 34% discount through Amazon.com and Barnes&Noble if you order before